
FINE Publishing is the world’s leading publisher of luxury books and magazines on fine wine. The internationally acclaimed publications create a unique sensory experience for the enjoyment of fine wines by combining award-winning photographs with exclusive stories and a stunning visual design.
FINE’s digital magazines provide brands with a multi-dimensional platform to present their products and services in an unprecedented manner – through new interactive digital media, which combines television, web and print campaigns.
Not only can this interactive advertisement include current television campaigns, video and audio, it is also able to bring the advertiser’s website into the magazine. This will allow the advertiser to be at the forefront of digital advertising, as all aspects of the interactive advertisement can be updated throughout the campaign. The reader is able to book, reserve or purchase the advertiser’s products and services from the advertisement. As well as all this, FINE will also feature the advertisement in the paper copy of the magazine.
Using the publishing industry’s indicator the reader amount of all FINE publications exceeded 8 million in 2010. Also the amount of digital readers to FINE’s magazines doubled in 2010. During 2010 the amount of readers to the interactive, digital FINE Magazines grew by 117%. The average reading time remained over 30 minutes, which is the toughest number to beat in digital magazines field.
