With nine magazines published in four languages and distributed of over three million copies in 85 countries already in 2009, it is not difficult to see why FINE Publishing became only in three years time, the world’s leading publisher of fine wine magazines. Combining exclusive stories by the most renowned wine critics with award-winning photography and stunning visual design, FINE offers a unique and innovative look at the fascinating world of wine. Today most of our magazines have found new independent owners, but we are still publishing three “mother” magazines: FINE Wine Magazine, the world’s only Champagne Magazine and the world’s only wine investing magazine - FINEst Wine Magazine.

FINE also produces a number of books to compliment these magazines. Titles such as The 1000 Finest Wines Ever Made and Drinking History I and II are critically acclaimed and offer everything you would expect from a FINE publication, with the former often referred to as ‘the Michelin Guide to wines’. FINE Publishing is also the co-founder and partner of the world’s largest wine information platform -

The Founding Team

 Pekka Nuikki / Editor-in-Chief

Founder of the FINE publications and Tastingbook

-       Editor in Chief (2007–); FINE The Wine Magazine, European FINE Wine Magazine, FINE The American Wine Magazine, FINE Viini&Ruoka, Tastingbook Viini&Ruoka, FINE - Das Wein Magazin, FINEST Wines Magazine, Wine and Champagne India, Champagne Magazine, Wine and Champagne Australia

-       One of the few living people who have tasted all the best wines in the world.

-       Has arranged over 600 wine events around the world during 1989–2019. (He established The Vine Club in London 1989)

-       Wine Author 2002– : In Vino Veritas II- Collecting Fine and Rare Wines (2016)Drinking History II (2015), Champagne – 100 Best Champagnes (2014), Wines of the Century (2013), Best Wines in Finland (2010, 2011, 2012), The 100 Best German Wines (2010), Black & White Wine Stories (2010), The Art and Wines of Château Mouton Rorthschild (2009), Wine Sight Bordeaux (2008), The Wine Views II (2008), Colour of the Wines (2008), The 1000 Finest Wines Ever Made (2007), The Wine Views I (2007), Drinking History I (2006), In Vino Veritas (2003)

-       Author 1993–: iPeople (2019), 250km/h (2016), 300km/h (2014), Inside World (2004), Eye of the Vision Colour (2004), Travelling without moving (1999), Yey of the Vision B&W (1997), At the End of the Day (1996), House of Common Sense (1995), Human Trip (1994), Museum of Mankind (1993)

-       Artist 1990–: Dozens of private exhibitions around the world during the past twenty years, including in Finland, Germany, Austria, France, UK, United States, India, Hong Kong

-       Creative Director 1996–2007: Creative Director and Partner at Konsepti Advertising. Among other merits, the agency was the most profitable one in Finland in 1997, 1998 and 1999. More than 100 prizes for creative work, e.g. Gold Clio Awards, L.I.A. Gold and Platinum Awards, Epica Gold Awards, Kodak Pro Prize, Montreux Film Festival Golden Palm, Dialogue Grand Prix.

-       Photographer 1985–1996: Fashion and advertising photographer for the world’s biggest brands. Photo shoots in more than 100 countries. More than 50 awards for photography.

-       In addition, a teacher in schools such as the University of Art and Design Helsinki and the London College of Art; studies in art history at the University of London and film directing at the British Film Institute. Nuikki has also owned several art galleries and arranged exhibitions for hundreds of artists. As a shareholder and chairman of the board, he has also been involved in building the Scandinavian countries’ first Art Hotel in Helsinki. Nuikki has also been involved in numerous wine investment companies. He has acted as a consultant for wine funds in Germany and China, written the first book in Europe on wine investments and published a magazine on wine investing.

He is also the founder of the, BWW -Best Wine of the World-competition,, FWS -Fine Wine Society and FWA - Finnish Web Awards. Nuikki is also an excellent tennis and badminton player. He has a black belt in kendo and has 7 holes-in-one in golf.

-       His wife is the pianist Tuula Hällström, and he has four children.


Juha Lihtonen/ Editor

-       Founding member of FINE publications

-       Managing Editor (2007–); FINE The Wine Magazine, European FINE Wine Magazine, FINE The American Wine Magazine, FINE Viini&Ruoka, Tastingbook Viini&Ruoka

-       Author (2002–); Vuosisadan Viinit (2013), Champagne – Parhaat Samppanjat (2013), Koko Suomen Parhaat Viini&Ruoka Opas (2010, 2011, 2012), The 1000 Finest Wines Ever Made (2007), Mestarien vieraana (2004), Viini&Ruoka – opas makujen harmoniaan (2002), Wine Academy Pruuvipäiväkirja (2002)   

-       Wine buyer (2003–2007) at Silja Line – the world’s biggest cruise ship operator (5.2 million passengers a year), responsible for 40 restaurants and 12 shops

-       Developer of the Matchart food and wine application (2003); an online and mobile tool, distributed as a recommended application for Nokia’s 6610i versions, for example

-       Journalist (2000–2003); host of the radio show 100 astetta makujen ytimessä on Sävelradio (430,000 listeners), Ruokala TV, Kauppalehti, Gloria Ruoka&Viini

-       Wine trainer (2000–2003)/Wine Academy of Helsinki; 120 days of training a year, for sommeliers, salespersons and professionals in Finland and Iceland. Customers include Finnair, Tallink, Silja Line, Viking Line, the S Group

-       Sommelier (1999–2000); Kämp Restaurant, Carelia Restaurant, Kuu Restaurant

-       Wine agent (1998–1999); marketed and represented more than twenty of Italy’s best wine producers in Finland

-       Chef (1993–1997); in many different restaurants in Finland, France and Spain

-       Training: Master of Wine Programme (2004–2007), WSET Diploma (2003); Restonomi AMK (Bachelor of Science in Hotel and Restaurant Business)/Haaga Institute (1998); Chef/Helsinki Culinary School Perho (1994)

-       Awards: Best Sommelier in the Nordic Countries (2003), Best Sommelier in Finland (2000, 2002, 2003), Trophée Ruinart – semifinals for Top 10 Sommeliers in Europe (2000, 2002, 2004), semifinals for Top 10 Sommeliers in the World (2000), Finnish Head Waiter of the Year (2000)


Essi Avellan MW / Editor

-       Founding member of FINE publications and Tastingbook

-       Finland’s first Master of Wine; the Nordic countries’ first female Master of Wine (2007).

-       An internationally renowned wine writer and authority on champagne

-       Editor; FINE Champagne magazine – the world’s only specialist magazine on champagne, Scandinavian FINE Wine Magazine, European FINE Wine Magazine

-       Wine writer; FINE magazines, The World of Fine Wine, Decanter, TONG

-       Author; Matka Champagneen, Parhaat samppanjat and The 1000 Finest Wines Ever Made. She has also updated and expanded Tom Stevenson’s award-winning “sparkling wine bible”, Christie’s World Encyclopedia of Champagne and Sparkling Wine, and its third edition.

-       Wine judge; in FINE magazines; the World of Fine Wine tasting group; the Decanter World Wine Awards’ Champagne panel; and at Champagne and Sparkling Wine World Championships.

-      Product chief of Silja Line’s tax free shops

-    Training; 2006 Master of Wine (Tim Derouet Memorial Award for best overall student, Madame Bollinger Award for excellence in wine tasting, Dissertation: Antithesis of Champagne: Single Vineyard Style Wines), 2002 WSET Diploma in Wines and Spirits, 2000 WSET Higher Certificate in Wines and Spirits, 1999 Master of Science in Business Administration (M.Sc. (Econ.)), Master’s The World Thesis: Corporate Brand Building through Communications for Wineries

         -    Merits: Dame Chevalier of the Ordre des Coteaux de Champagne

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