Juha Lihtonen/ Editor
- Founding member of FINE publications
- Managing Editor (2007–); FINE The Wine Magazine, European FINE Wine Magazine, FINE The American Wine Magazine, FINE Viini&Ruoka, Tastingbook Viini&Ruoka
- Author (2002–); Vuosisadan Viinit (2013), Champagne – Parhaat Samppanjat (2013), Koko Suomen Parhaat Viini&Ruoka Opas (2010, 2011, 2012), The 1000 Finest Wines Ever Made (2007), Mestarien vieraana (2004), Viini&Ruoka – opas makujen harmoniaan (2002), Wine Academy Pruuvipäiväkirja (2002)
- Wine buyer (2003–2007) at Silja Line – the world’s biggest cruise ship operator (5.2 million passengers a year), responsible for 40 restaurants and 12 shops
- Developer of the Matchart food and wine application (2003); an online and mobile tool, distributed as a recommended application for Nokia’s 6610i versions, for example
- Journalist (2000–2003); host of the radio show 100 astetta makujen ytimessä on Sävelradio (430,000 listeners), Ruokala TV, Kauppalehti, Gloria Ruoka&Viini
- Wine trainer (2000–2003)/Wine Academy of Helsinki; 120 days of training a year, for sommeliers, salespersons and professionals in Finland and Iceland. Customers include Finnair, Tallink, Silja Line, Viking Line, the S Group
- Sommelier (1999–2000); Kämp Restaurant, Carelia Restaurant, Kuu Restaurant
- Wine agent (1998–1999); marketed and represented more than twenty of Italy’s best wine producers in Finland
- Chef (1993–1997); in many different restaurants in Finland, France and Spain
- Training: Master of Wine Programme (2004–2007), WSET Diploma (2003); Restonomi AMK (Bachelor of Science in Hotel and Restaurant Business)/Haaga Institute (1998); Chef/Helsinki Culinary School Perho (1994)
- Awards: Best Sommelier in the Nordic Countries (2003), Best Sommelier in Finland (2000, 2002, 2003), Trophée Ruinart – semifinals for Top 10 Sommeliers in Europe (2000, 2002, 2004), semifinals for Top 10 Sommeliers in the World (2000), Finnish Head Waiter of the Year (2000)